Tokyo Motor Show 2013 Press Conference

Tokyo Motor Show 2013 Press Conference

DENSO Corporation President & CEO Nobuaki Katoh speaks about his Long-term Policy 2020.

DENSO wants to help reduce the burden cars can put on the environment, and improving fuel efficiency is one way to do that. Most of the fuel energy used to power a vehicle is lost as heat or simply wasted. To better manage energy, DENSO is focused on improving a vehicle’s energy efficiency, which also helps improve fuel efficiency. Moreover, DENSO is developing ITS-based traffic control technologies to ease traffic congestion and micro-grid technologies to help manage energy use in all sectors of society.

To help create an automotive society free of traffic accidents, we are working on diverse technologies. Most traffic accidents are caused by a driver’s delay to recognize danger, misjudgment, and driving errors. DENSO delivers “everyday confidence” with products designed to prevent traffic accidents by helping the driver perceive dangers more easily and prevent errors,  and “extraordinary safety” which is intended to minimize damage if a collision is unavoidable.