DENSO at the 2016 North American International Auto Show

DENSO at the 2016 North American International Auto Show

Showing interactive, augmented reality displays featuring safety, autonomous & environmental technologies

KARIYA (Japan) ― Global automotive supplier DENSO will showcase its safety, autonomous drive and environmental technologies with interactive, augmented reality displays at the 2016 North American International Auto Show (NAIAS), held at Cobo Center in Detroit, Jan. 11-24. It is DENSO’s 12th consecutive year exhibiting at the show. DENSO is a premier sponsor of the event.

Smart City:

DENSO will use an augmented reality platform to illustrate its vision for “smart cities” of the future, and how its technology could be used to make life smarter, safer and easier. The display shows how vehicles, infrastructure, homes and grids can become connected and more energy efficient in future smart cities. In this Smart City, vehicles talk to each other and city infrastructure. Visitors will see how these technologies can be used to time traffic lights, prevent accidents, or work with a phone app to book a parking space or get transportation within city limits. In the residential area, users will see how your home will “know” when you’re approaching and automatically adjust your heating/cooling and lighting. In the farming area, unmanned machinery could work the fields and maximize all areas of crop productivity based on communicating information from a centralized location. Users will also see how this technology can also be used in semi-truck long haul platooning.


DENSO’s exhibit features a Harmonious Communications Cockpit equipped with safety support systems and intelligent technologies to help drivers and passengers arrive at their destinations safely. To move to a society free of driving accidents, this cockpit features Head-up Display so drivers can keep their eyes on the road; Harmonious Lumi that illuminates to inform drivers of obstacles in the road; Driver Status Monitor, a camera to monitor the driver’s attentiveness; Active Footrest to notify the driver when lane change assistance is activated; and Electric Mirror, which displays rear and side images when a potentially threatening situation is detected. DENSO also will display its Advanced Driving and V2X technologies.


DENSO will also display its newly developed standardized Heating, Ventilating and Air Conditioning (HVAC) unit which received the Automotive News Premier Automotive Suppliers’ Contribution to Excellence (PACE) Award in 2015. This is the world’s first standardized HVAC component that can be used in a wide variety of vehicles, which will allow carmakers to realize a cost savings. In addition, it is 20 percent smaller and lighter than conventional units. DENSO will also feature its Gasoline Direct Injection (GDI) and Hybrid, Electric Vehicle (HEV) and Stop/Start technologies. The Integrated Efficiency Cockpit will showcase how DENSO is improving engine efficiency, promoting electrification of vehicles, improving air conditioners and connecting vehicles with homes and society.



DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world’s major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2015, totaled US$35.9 billion. Last fiscal year, DENSO spent 9.2 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to, or visit our media website at