DENSO Motor Sports

At DENSO motor sports are a means to smaller, lighter and more efficient products

DENSO Motor Sports

Commitment to Customers: DENSO Supports Toyota Racing in WEC & Volvo Polestar in STCC


The FIA World Endurance Championship, or WEC, is a racing series that is held from the 2012 season onward. Toyota was the first manufacturer to confirm its participation in WEC using a hybrid system, emphasising the pioneering approach to this technology. The 2015 race car featured a rear hybrid motor system developed by DENSO.

The STCC is a racing championship for top drivers in Scandinavia. Sporting values are at the core of the championship and all drivers are racing on equal terms. The fastest driver in Scandinavia will be crowned. DENSO is a proud supporter of Volvo Polestar in the STCC.

DENSO Motor Sports Logo






DENSO’s close relationship with World Endurance Championship racing goes back to Group C in the 1980s. In 1983, DENSO’s Research and Development Department 10 (predecessor to the later ‘R’ Pro-Motorsports Support Group) created a racing business in order to supply parts for Group C cars and constructed a full-fledged support system. Since then, DENSO has given broad support to racing activities through parts and sponsorship.

DENSO participated in the 24 Hours of Le Mans race in 1987 with the DENSO Toyota 87C under contract with Toyota Team TOM’S, at Le Mans in 1993 by providing full sponsorship for three DENSO Toyota TS-010 cars, and in 1994 with the DENSO Toyota 94C-V under contract for Toyota Team SARD, achieving a rank of second overall.

DENSO is proud to be supporting Toyota Racing, the 2014 World Endurance Championship drivers’ and manufacturers’ World Champion.


DENSO parts with which the 2015 racecar was equipped

• Motor generator rear
• Inverter
• Hybrid and engine control ECU
• Radiators for the engine and for the hybrid system
• Oil coolers for the engine, and for the gear box and motor generator
• Fuel injectors
• Spark plugs
• Igniters
• Various sensors
For more information regarding WEC racing, please visit Toyota Hybrid Racing official site.


In the 2010 season, the Volvo Polestar team – promoting environmentally friendly racing with ethanol engines and E85 fuel – won the Swedish Touring Car Championship. The Green Racing C30 finished second overall, and made an appearance in the World Touring Car Championship.

Now, the Volvo Polestar team is part of the STCC in Scandinavia and won both the 2014 and 2015 Championship.

DENSO also sponsors a race track, and in return can use the track for driving our active safety prototype vehicles in a protected and secure manner. This is where we develop systems, ensuring that the cars can brake automatically when they detect a pedestrian in their path, or recently by steering around obstacles.

In addition, we have used the Polestar sponsorship to attract applications from local university graduates by re-using the racing photographs in our recruitment adverts, or by taking a race car to recruitment fairs.

For more information regarding STCC racing, please visit their official website.