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DENSO Motor Sports

Commitment to Customers: DENSO Supports Toyota Racing in WEC & Volvo Polestar in TTA

The FIA World Endurance Championship, or WEC, is a racing series that is held from the 2012 season onward. Toyota was the first manufacturer to confirm its participation in WEC using a hybrid system, emphasising the pioneering approach to this technology. The 2014 race car featured a rear hybrid motor system developed by DENSO. Stay tuned for more information about the 2015 race car.

The TTA – Racing Elite League is a racing championship for top drivers in Sweden. Sporting values are at the core of the championship and all drivers are racing on equal terms. The fastest driver in Sweden will be crowned. DENSO is a proud supporter of Volvo Polestar in the TTA – Racing Elite League. Soon, more details about the 2015 season will be published.

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DENSO and WEC

DENSO’s close relationship with World Endurance Championship racing goes back to Group C in the 1980s. In 1983, DENSO’s Research and Development Department 10 (predecessor to the later ‘R’ Pro-Motorsports Support Group) created a racing business in order to supply parts for Group C cars and constructed a full-fledged support system. Since then, DENSO has given broad support to racing activities through parts and sponsorship.

DENSO participated in the 24 Hours of Le Mans race in 1987 with the DENSO Toyota 87C under contract with Toyota Team TOM’S, at Le Mans in 1993 by providing full sponsorship for three DENSO Toyota TS-010 cars, and in 1994 with the DENSO Toyota 94C-V under contract for Toyota Team SARD, achieving a rank of second overall.

DENSO is proud to be supporting Toyota Racing, the 2014 World Endurance Championship drivers’ and manufacturers’ World Champion.

DENSO parts with which the 2014 racecar was equipped

• Motor generator rear
• Inverter
• Hybrid and engine control ECU
• Radiators for the engine and for the hybrid system
• Oil coolers for the engine, and for the gear box and motor generator
• Fuel injectors
• Spark plugs
• Igniters
• Various sensors
For more information regarding WEC racing, please visit Toyota Hybrid Racing official site.

DENSO and TTA

In the 2010 season, the Volvo Polestar team – promoting environmentally friendly racing with ethanol engines and E85 fuel – won the Swedish Touring Car Championship. The Green Racing C30 finished second overall, and made an appearance in the World Touring Car Championship.

Now, the Volvo Polestar team is part of the TTA – Racing Elite League in Sweden. The team races with four vehicles, two in traditional Swedish-blue livery, and two in an exciting and menacing Black look.

DENSO also sponsors a race track, and in return can use the track for driving our active safety prototype vehicles in a protected and secure manner. This is where we develop systems, ensuring that the cars can brake automatically when they detect a pedestrian in their path, or recently by steering around obstacles.

In addition, we have used the Polestar sponsorship to attract applications from local university graduates by re-using the racing photographs in our recruitment adverts, or by taking a race car to recruitment fairs.

For more information regarding TTA racing, please visit their official website.